McDonald's Church
Brand Management(mass noun): refers to the strategic and tactical process of nurturing a brand. How you manage your brand directly influences your brand equity, brand value, and brand reputation (Amazon) In the same way that businesses have crafted compelling logos, colour schemes, catchy songs etc. all in the name of burning brands into our subconscious, the modern day church has also adopted these similar methods of Brand Management to fill churches. Is this right? A phrase I heard a few years ago referred to this practice as "McDonald's Church". Where you will have a "mothership" campus, and then multiple campuses across a city, region, or nation, or the globe (In the same way McDonald's Restaurants are everywhere). A lot of these churches stream the same sermon from the mothership to all the campuses. Yes, they have the lattes and lanyards, but going to church is like going to the movies. The first time I went to Norway the food was alien to me, exce...